How The IPL Became One Of The Richest Leagues In Cricket and Sports


Cricket it’s a sport that
dates back over 400 years. And as of 2019 is officially played
in 104 countries around the world. But cricket’s popularity is starting
to take a hit. And things are especially bad in the
country of its birth, the UK. Ratings there have fallen
off a cliff. Less people are playing the sport
and attendance at traditional Test cricket matches is falling. Part of the problem, you can no longer
watch cricket on TV for free in the UK. In 2005 the sport became a pay to
watch event on TV when the England Cricket Board saw the broadcast rights to
Sky Sports by selling out Sky Sports. Whilst that brought a lot of money into
the game for the clubs and the ECB it killed the television audience. Since that day we’ve
seen attendance has declined. We’ve seen participation decline. We’ve seen the sport really struggle
to generate the next generation of funds and players. Another problem, attention spans who
appear to be getting shorter traditional games known as Test
matches last for five days. And cricket enthusiasts just aren’t as
patient as they used to be. So you are asking people to give up a
lot of leisure time and we know that working commitments are higher in the
UK now than ever before. People are being asked to play more
of less disposable income on trade time so that’s a big factor as
well with a sport like cricket. But there is one country where cricket
is more popular than ever, India. Cricket’s worldwide fan base is comprised
of roughly one billion people in the Indian subcontinent alone makes up
90 percent of those fans. In India, the country adopted a brand
new shorter format of the game has drastically cut down on playing
time from days to hours. The Indian Premier League or the IPL
has only been around for twelve years but it’s fast become one of the
most popular and valuable cricket leagues on the planet. The IPL is brand value has nearly
doubled in the last five years. In 2018 the league was valued at 6.3 billion dollars. It rakes in and 510 million dollars
each year from its broadcasting rights deal making it to only cricket league in
the world to crack the top 20 most valuable media rights deals in
all of professional sports joining the ranks of the NFL the NBA and MLB. So how did the IPL become one
the most lucrative cricket leagues on the planet. And could this surge in popularity engineer
a turnaround for cricket on the world stage. The first record of cricket being played as
an adult sport was in 1611 in England. The sport started to take shape in the
17th century and by 1709 it was recognized as a legitimate pro sport. This was about the time the
professional village cricketers were hired to join county teams. By the early 18th century cricket was
the leading sport in London and other counties across England because of the
reach of the British Empire. The sport took root around the world
when it came to the British Empire. And when it came to Britain colonizing the
world cricket was seen as a way to tensely of civilizing the world. Cricket has a series of moves as a
series of codes of conduct such as war King when the when the
umpire keeps you out. There was an element as well
of muscular Christianity that healthy exercise was very very good. As early as the 17th century cricket
was being played in English colonies North America and during the 18th
century colonists introduced cricket to the West Indies and Australia while
mariners from Britain’s East India Trading Company brought the
game to India. In the 19th century New Zealand and
South Africa also began to play the sport. Over the years cricket has evolved
into three different formats Test cricket. One day in 2020 the Test
cricket format debuted in 1877. These matches last five days. One Day Cricket started back in 1971
and as the name implies cricket matches conclude within a single day. And in 2003 2020 was established. 2020 is a streamlined version of
cricket that allows for faster gameplay and more scoring 20 20 games typically
wrap up in about three hours. Each version of cricket has
leagues around the world. But 2020 is the most popular format of
the game today and in India it created its own 2020 league in 2007
when it rolled out the Indian Premier League. In India. Cricket is huge. It’s been a staple in Indian
sports since the seventeen hundreds. It’s currently the most popular
sport in the country. The IPL is one of the
richest sports properties in the world. And while the IPL isn’t the only cricket
league in India it is the most successful league in the country. The 48 day annual tournament was created in
2007 with the help of the Board of Control for Cricket in India
and Indian businessmen Lalit Modi. Even though cricket already had a few
pro cricket leagues they wanted to capitalize on the commercial
success of 2020. So they modeled the IPL in a similar
nature to pro sports in the US. The IPL was specifically modeled after
the likes of the NFL. Which has a decentralized league. meaning that all teams are
owned and operated independently. Also similar to the NFL model the IPL
is its own league with its own unique structure. There is a separate T20
World Cup where India competes. But that’s different from the IPL. even though matches are
all held in India. Team rosters are chock full
of top international talent. In 2018, teams spent 94 million dollars
to buy 169 players in an auction. up from its 40 million dollars
for 66 players in 2017. But what you’ve actually got in the
IPL franchises who represent a city a place an industrial heartland and you’ve
got the full support of some major entrepreneurs. So rather than let’s say Delhi again. So you’ve got your IPL
franchises based around the cities. I’m not as actually
have a massive impact. in terms of global cricket. To make sure the stands are filled with
as many IPL fans as possible and to maximize TV viewership. Matches are typically played in
the evening and on weekends. The IPL is a huge
moneymaker in India since 2014. The IPL brand valuation has doubled
to six point three billion dollars. The reason the IPL has won the largest
fan base is for a single sports league in the world. During its opening week of the 2013
season the IPL broke records when 371 million viewers tuned in to watch and by
the last week of the tournament a total of 769 million fans
watched the 2013 IPL season. The ad revenue generated for that
season was over 276 million dollars according to Star
India’s managing director. High ratings and ad dollars were a
big part of why a major U.S. media companies had their eyes
on IPL broadcasting rights. When the IPL launched in 2008. The league issued being your rights
to Singapore based sports marketing agency World Sport group. They broadcast an IPO matches on
India’s Sony Macs TV channel. Under the terms of the 10 year
contract World Sport group paid the IPL approximately 1 million dollars per match
in its first year for the exclusive broadcasting rights. The overall value of that broadcasting
deal was 918 million dollars when the broadcasting deal
expired in 2017. There was a global bidding war
for exclusive rights for the IPL. Fox and Sony put in competing bids while
Facebook also put its hat in the ring for the 2018-2022 digital rights of
the IPL making a 600 million dollar offer. Those TV and digital rights eventually
went to Fox the American broadcasters struck a five year 2.5 five billion dollar deal for the
global media rights of the IPL. The price per match jumped from
1 million dollars to about 8.47 million dollars per game. For comparison the NFL cost
per game is around 22.5 million dollars. The English Premier League
is around 13.2 million dollars. The NBA is close to 2 million dollars
and the MLB is just 630 thousand dollars per game. Just two years after the ink dried on
the Fox IPL deal Disney completed a 71 billion dollar deal for Fox entertainment
assets one of the assets that Disney now owns is hot star. The Indian video streaming
company in 2019. Streaming service at a global record for
the number of people tuning into a life streaming event. There are 18.6 concurrent viewers watching the IPL final
match on the hot star’s website in app. And with that kind of viewership naming
rights for the IPL are also huge for the league. Since 2008 the IPO naming rights have
changed hands three times from brands DLF to PepsiCo India and finally to
Vevo a mobile handset manufacturer in China. Vevo first took over title sponsorship in
2015 and in 2017 Vevo signed a fresh five year deal with the
IPL worth approximately three hundred forty one million dollars in 2018. The average salary of cricket players in
the IPL jumped nearly 30 percent from the year before. All thanks to the massive TV
deal signed with Fox in 2017. Before the deal, players across the league
had an average salary of 3.9 million dollars but in 2018 the average
salary was just over 5 million dollars. And unlike other major sports leagues
the IPL season is so short that players have a chance to bank
even more cash in the off season. The IPL takes place in the spring starting
at the end of March or early April and continuing through May. That means cricketers have the flexibility
to play for other clubs around the world. Take the Mumbai Indians
player Kieran Pollard. In 2017 he and more than
one million dollars for two months. They play for the Mumbai Indians
and IPL in that same year. Pollard had multiple revenue streams from
playing for cricket leagues in Australia Bangladesh and
South Africa. But just as cricket first spread across
the world in the 18th century cricket’s latest form of 2020. Similarly. Taking root
across the globe. There’s even a record breaking investment
for 2020 league in a country where cricket is even
remotely popular, the U.S. In May, 2019, USA Cricket received
a 1 billion dollar investment from American cricket enterprises to develop
a 2020 league in America. It’s one of the biggest deals for
development of domestic cricket in the US and the launch of the league is set
to take off in 2021 since the 2020 cricket format was introduced in 2003 and
has taken the cricket world by storm. And it doesn’t seem to
be slowing down anytime soon.

100 thoughts on “How The IPL Became One Of The Richest Leagues In Cricket and Sports

  1. so IPL sells brodacsting rights to american companies…lolz ..ameria wants to take over cricket too..

  2. I used to watch Cricket all the time at school and university when channel 4 for free. But as soon as Sky sports took over, I could never watch it. This is during a time when the internet wasnโ€™t really used to stream.

  3. Actually around 1:30, the video is misleading. India is not responsible for t20 cricket. In fact, t20, like other formats was a british invention. When Icc voted to play t20 at the highest level, ironically India was the only who did not vote to play this format. It was actually after when India won the t20 worldcup in 2007,did the fannase started to grow

  4. Cricket might be played in 104 countries but it popular only in 10-15 countries.
    Out of these countries too majority of base is in top 4-5 countries

  5. Test match is the most stupid thing ever in sports. It's an impractical format which only old cricket nerds enjoy. It's impractical and should be banned. It has opposite effects in India. Due to it's super – high popularity in India, other sports are being neglected and the facilities are terrible. No wonder India can't produce a single decent athlete.

  6. Other than 90s visual of Muslim dominated area of Delhi .. everything was Right .. You could have shown IPL clips that would have made this video nice…. By the way this fake poor India Visual Propaganda won't last much .. ๐Ÿ˜‚๐Ÿ˜‚

  7. Western media pepoles will roam around entire india city and capture worst images of city and then put it in video… STEROTYPICAL MINDSET OF WEST…no complain we STEROTYPE WEST AS SOCITY OF WHORES AND JIGGOOLOES

  8. As with literally anything else, people finally realized that if you want to make something popular in America, then show them the money it can make!

  9. British were really good on brainwashing India on western culter, education,sports, rgime etc……๐Ÿ˜‘
    Which doesn't work in UK….works in Indian sub-continent…๐Ÿ˜‘

  10. This does not portray modern cricket at all. In England, nearly 50 million people were watching the World Cup final vs New Zealand.
    Classic clueless Americans

  11. Such a big channel and showing INDIA's rural areas such a shame showing clips of 1980 . Buy some IPL clips instead . Oohh !! Jealous Western media haha !!!

  12. When you mess with Indian cricket, you literally mess our hearts. And you know, ICC's big-headed mutts' ๐Ÿ’ฐ comes 70% from Indians.

  13. Ignorant journalism! The league is structured more closely to EPL. And the matches are played every evening and not just on weekends. C'mon!!!

  14. Indians knows only one sport, that's the only reason BCCI and IPL are richest cricket boards. They never asks you to join the game, all they want you to watch the game. Smart tactic to make unbelievable amount of money..

  15. He didn't mention about the CPL (father of previous) anywhere in the evolution of the IPL.

    I'm humming…

    'Alf the story has never been told'

    There you see the light..
    – Bob Marley

  16. Only Cricket in India in other sports total zero……cricket must die…..90 percent of nation don't play it

  17. So, Cricket is a sport huh?
    I treated it like a religion.
    Who is the god u ask?
    Sachin sits at the top and then many others fall in line.

  18. UK people not watching Cricket does not affect Cricket. You can see the difference in the highlights of the finals of FIFA and Cricket, the Final of Cricket has more YouTube Views.!! LOL..! and its a bit rich for CNBC to talk about IPL and never show any Indian Cricket, just the stereotypical India and its crowd.. typical Western Media, NICE TRY, but keep trying! ๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚ Go back to hating on Trump ๐Ÿ˜‚๐Ÿ˜‚๐Ÿ˜‚

  19. How f*cking pathetic you Indians can go? they have made a video on your cricket league which most of their non Indian viewars probably don't know of. and in return you are just crying about showing the "poor", " undeveloped" and "old" areas? go f*cking out on a train or bus for 1 hour and you will most likely see lots of "poor, undeveloped and old" areas. so they are just showing what it is. a developing country or a sh*thole to be exact

  20. "Because of reach of british empire, the sport got popularity". You better use "british colonizing" instead of british empire's reach

  21. Not even a couple of Indian players like top bowlers and batsmen of the world are Indian and they show only foreign players

  22. IPL Is Every Cricketer's Dream, Only Pakistan Players Are Nt Allowed…
    Beggars Cant Be Choosers.๐Ÿคฃ๐Ÿ˜‚๐Ÿคญ๐Ÿคซ

  23. In Indian subcontinent why cricket is so popular because before cricket there's another game popular in India including Pakistan, Bangladesh, Afghanistan etc was a game called Gilli Danda. It's souch similar to cricket and some say that cricket is derived from that game. It can be believed true because its a 2500 year old game and cricket is only 400 years old and invented only after Britishers came to India. My dad and friends used to play Gilli Danda but from my generation they started playing cricket amd it became a common sport in India.

  24. Err? Test cricket is not dying in England at least (it is weaker elsewhere bar Australia/India) Very misleading pictures of empty seats. Average gate at a Test match in England is up from 50k in the 80s to close to 80k in the 2010s

  25. Western Media sees India like a black dot on white Paper.They doesnt care about 99% white in the paper but theyre always happier to show the black part of the paper.Show some respect to the Nation which is the reason for development and richness of most of the European Nations.

  26. People in England moved away from cricket because it's not aired for free. Were they really fans? You don't want to pay to watch your favourite sports. I can't understand

  27. Not civilizing but transporting your culture to other parts. Wrongfully played. Now the colonized are civilizing the colonizers
    KARMA

  28. It's definitely a way for other leagues to follow but I think Pakistan has a league now which will be in Pakistan as said by their PM so I think in a few years that Pakistan league will be able to challenge it.

  29. 9:46 you showed Kieran Pollard in Peshawar Zalmi jersey, but didn't bother to tell that he also played league in Pakistan.

  30. Secret behind IPL success:
    India's overpopulation, black money/match fixing, and weak ICC.

    A $6b broadcasting deal is not as impressive when you take into account 1.4B potential Indian audiences worldwide. Australian football with 15X smaller population makes more money than IPL.

  31. America kitna baseball khelte hai wo bhi daru drugs kai sath jiske ghar kach ke ho wo dusro kai ghar pattar nahi dekha karte

  32. Kitna jhut cricket ki shuruwat India Mai Hui thi anrez bakchodi karte the tab inki gand jal ri hai kyuki IPL nlf Sai zyada Kamati hai

  33. So where did you found the file videos ๐Ÿ˜‚ I want to know how India looked in early 1980s ๐Ÿ˜‚๐Ÿ˜‚

  34. This is impressive from a country that can't seem to give the majority of its citizens indoor plumbing.

  35. I billion?….india+Pakistan+Bangladesh+sri lanka+Afghanistan= 2 billion…….. +Australia+new Zealand+south Africa+west indies+england

  36. YOU GUYS ARE SUREALY BETTER THAN cnn AND bbc!!!๐Ÿ‡ฎ๐Ÿ‡ณ๐Ÿ‡ฎ๐Ÿ‡ณ๐Ÿ‡ฎ๐Ÿ‡ณ๐Ÿ‡ฎ๐Ÿ‡ณ๐Ÿ‡ฎ๐Ÿ‡ณ๐Ÿ‡ฎ๐Ÿ‡ณ๐Ÿ‡ฎ๐Ÿ‡ณ๐Ÿ‡ฎ๐Ÿ‡ณ๐Ÿ‡ฎ๐Ÿ‡ณ๐Ÿ‡ฎ๐Ÿ‡ณ
    Thanks for promoting cricket across WORLD!

  37. Jealous western media..
    Showing no ipl videos…Indian players…and showed 100 years old Indian footage

  38. Jahan neta chor businessmen actor aur black money mil ke khiladi ko kutte ki tarah treat kare wo ipl hai..owner had been cought in corruption teams banned but moneyflow remains same.. regarding quality then then checkout Indian team records overseas

  39. Hey, fellow Indians. We can obviously "downvote" bomb media outlets like CNBC. Population is our weapon, lets use it. Too many downvotes & their video will never reach any viewers. These CNBC, BBC will never show our good side.

  40. It's about IPL and India but what shown is India 20 years ago. I don't think India is closed country like North Korea. Sick of western media

  41. Why the f**k you have to always show narrow and congested areas when you show India….. please come out of your typical western mentality…and show real India… India is no more a 3rd World country my friend…So grow up

  42. When you show USA why not show the homeless people ? But when it comes to India– you show poverty stricken area from 90s. This is the reason i hate western media and CNBC the most. What a wanker !

  43. A JOINT VENTURE OF T-20,HOSTED BY AMERICA+CANADA COULD BE IN THE WORKS HERE.
    CANADIANS HAVE ALREADY STARTED THERE G-20 LEAGUE! INDIA VS WI, TWO T-20 ARE BEING PLAYED IN FLORIDA NOW( THIS IS THE SECOND TIME).
    DUE TO MASSIVE EXPATRIOTS POPULATION BELIEVE IT OR NOT SOME LOCALS ARE OFFERING SCHOLARSHIP TO PLAY CRICKET( NEW-ENGLAND AREA).
    BOTH COUNTRIES( USA+CANADA) has nearly 25+5 million folks loving cricket. And keeps growing as we speak. And they also have deep pockets now. For example: 41% of all WORLD CUP TICKETS WERE BOUGHT BY INDIANS!
    And most of the money is made by TV revenues anyway.
    WHEN INDIANS PLAY IT IS UTTER FESTIVAL. GONE ARE THE DAYS WHEN PEOPLE FELL SICK WHEN THEY LOST.

    THEY HAVE DONE SO WELL, ONLY TO COME SHORT IN CRUNCH SITUATIONS: THEY HAVE MISSED 4 WORLD CUP TROPHIES AFTER 2011.
    ONE T-20 FINAL, ONE T-20 SEMI-FINAL, ONE 2015—ODI WORLD CUP SEMIS, AND 2019 SEMIS.
    NOTABLE LOSS IN CHAMPIONSHIP FINALS.
    THEY HAVE WON IN AUSTRALIA FOR FIRST TIME AND DOMINATED IN ONE DAY BILATERAL SERIES ALL AROUND THE WORLD.

    IT IS VIRTUALLY IMPOSSIBLE FOR VISITING TEAMS TO WIN ANYTHING IN INDIA. AND THIS IS A FACT.
    THEY HAVE ALL BASES COVERED. THEY ARE THE CHICAGO BULLS IN HOME CONDITIONS! THEY WERE ALWAYS GOOD AT HOME BUT THEY ARE FORCE TO RECKON ABROAD AS WELL.

    SO NO INDIA MEANS NO MONEY!
    THE AMERICAN GAMES ARE JUST TOO HARD TO FALL IN LOVE FOR INDIANS. THE ASIANS SAY AMERICAN SPORTS SHOW NO HEART AND PAIN, UNLESS THE COMMENTATORS HYPE IT UP.

    CRICKET IS SORROW BY INTRINSIC NATURE. IT IS SLOW, LOW AND CAN BE DOWN-RIGHT DIRTY, AND DEADLY DANGEROUS!
    IT CAN OUTRIGHT RESULT IN A BLOOD-BATH IF STRINGEST OF STRINGEST LAWS ARE NOT IN PLACE AND COUNTRIES ARE NOT INVOLVED.

    WHAT HAPPENED IN THAT DETROIT-INDIANA BRAWL IS UNFATHOMABLE ON A CRICKET MATCH.
    IT IS CALLED A GENTLEMANS GAME FOR A REASON,BUT ALL HELL CAN BREAK LOSE, IF YOU LET IT LOSE!

    THE AUSSIES HAVE TRIED TOOTH AND NAIL TO GET IT DIRTY. IT HAS ONLY BEEN THWARTED BY THE RISE OF INDIA.

    SOCCER ALSO ENJOYS TREMENDOUS FOLLOWING: BIGGEST COUTNRY TO WATCH SOCCER!
    TENNIS IS ALSO INCREDIBLY LOVED IN INDIA.

    BASKETBALL THOUGH THEY HAVE TRIED VERY HARD. THE ODD TIMING IS A BIGGEST CAUSE FOR NOT IT BEING POPULAR. BUT BASKETBALL AND VOLLEYBALL AND HOCKEY ARE DEFACTO GAMES IN MILITARY AND HIGH STIFF PLACES. THEY DESPISE CRICKET!

    THE BRITISH LOVED SPORTS AND HENCE INDIANS ALSO LOVE SPORTS( BEING ITS BIGGEST COLONY)
    I CANT EVEN EXPLAIN HOW CRAZY INDIANS ARE ABOUT SPORTS. THEY WILL WATCH ANYTHING THAT IS COMPETATIVE! I KID YOU NOT!

    THE ADVERTISING WORLD MAKES IT HAPPEN. BECAUSE DURING CRICKET MATCH THEY HAVE CHANCE TO REACH THE WHOLE NATION AND AROUND. SO DURING CRICKET MATCH WITH NEARLY 250 MILLION ( TUNED IN TO TV) AND ANOTHER 250 TUNED IN TO MOBILES.

    IT IS ADVETISERS PARADISE. INSTANTLY THEY CAN REACH 5 TIMES SUPER-BOWL!

    SO WATCHING CRICKET IN INDIAN TELEVISION IS LIKE A JUKE BOX( CACOPHONY). you are guranteed to get a headache if you are a casual obsrever. but nirvana for CRICKET FANATICS!

    THATS IS WHATS UP!

  44. Without india and it's fans cricket is nothing, still cricket is not an international sport compared to highly popular sports like football, rugby etc.

  45. You can't talk about the IPL without talking about Allen Stanford. He basically invented and created IPL. Yes he only created the 20/20 but IPL is basically the same

  46. Why do people think cricket is only 5 day cricket? It has 3 formats i.e., One day International (9-10hrs approx), Test Match(5days) and Twenty20 (3hrs mostly)

  47. Sohail tanvir is one bowler who has a record is 6=14 in t20 against Chennai super king been 12 year still not broken
    This is PAKISTAN

  48. The fake news media describe well by DJ Trump. Something good you made it look okay and something okay u make it look bad.

Leave a Reply

Your email address will not be published. Required fields are marked *