Little League Baseball Files New Trademark for “LIVE YOUR SERIES”


Hi everybody. Trademark attorney Josh
Gerben. A little bit of trademark news for you. Little League Baseball has filed
a new trademark application for “LIVE YOUR SERIES.” This application was just
filed with the United States Patent and Trademark Office on February 25th and
indicates that Little League has an intent to use this phrase in association
with things like clothing and even baseball itself. So, very likely what we
we’re looking at here with the “LIVE YOUR SERIES” filing is a new slogan for Little
League Baseball. The way that this application is drafted would cover all
the bases that you would cover for a slogan for the type of organization that
Little League Baseball is. Again, you’ve got things here like cloth patches,
clothing, and even language that is typically used to describe Little League
Baseball itself. Finally, when submitting this application, Little League Baseball
did submit a sworn statement that it has a bona fide intent to use this slogan
soon. So, we could see, in the very near future, Little League Baseball rolling
out this new slogan “LIVE YOUR SERIES.” I hope you enjoyed and I’ll talk to you
next time.

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